From sales skills to sales mastery

The Gi Group Sales Executive Level 4 Apprenticeship offers you the opportunity to develop the competencies and behaviours of your new and/or existing sales teams to ensure they sell professionally, successfully and consistently.

A partnership you can rely on

We are proud to fully endorse the innovative and effective Sales Executive Level 4 Apprenticeship training programme that our parent company GI Group has developed. This excellent programme makes use of Tack Tack TMI’s seven decades of experience in developing professional and effective sales  executive training programmes.

The sales executive apprenticeship programme includes Tack TMI’s well-known training courses:

  • PRO-PAYBACK Selling®
  • Sales Planning for Salespeople
  • Key Account Management
  • Value Driven Negotiation

Gi Group, who have been successfully developing and delivering apprenticeship programmes for 9+ years, have with their industry-leading subject matter expertise, approved the workshops and the content for their Sales Executive Level 4 Apprenticeship.


Sales Executive Level 4 - Frequently asked questions

Aren’t apprenticeships just for school leavers?

No, anyone over the age of 16 and not in full-time education can undertake an apprenticeship. There is often an assumption that apprenticeships are simply entry-level and trade-based low-quality courses – however, this couldn’t be further from the truth. From sales professionals to senior management and leadership, there are apprenticeship programmes for every learning and development need.


What qualifications should an individual have before starting the Sales Executive Level 4 Apprenticeship programme?

There are no specific qualifications required to begin an Apprenticeship. However, you do need to have passed your GCSE (or equivalent) maths and English at grade C or level 4 to be eligible.  For those that have not passed, or are unable to provide evidence of passing, Gi Group will run a diagnostics to determine eligibility and build an additional Functional Skills training plan where needed. It is a requirement by the Department for Education of all Apprenticeships of level 3 and above that Functional Skills of Level 2 is passed.


I already have a degree, can I still do an apprenticeship?

Yes, having a higher level qualification does not automatically exclude you from undertaking an apprenticeship. We undertake an initial assessment with all of our potential learners to ensure that the apprenticeship is the right fit for them and they will benefit from both the content and the development during the apprenticeship.


What does the Sales Executive Level 4 Apprenticeship include?

The programme focuses on helping people master the core competencies needed to sell professionally, successfully and consistently and covers:


  • Customer Engagement
  • Product Knowledge
  • Identifying Customers’ Needs
  • Questioning and Listening Techniques and Structures
  • Objection Handling
  • Closing Techniques
  • Understanding Customer Value
  • Sales Planning and Preparation
  • Presenting Solutions
  • Time Management
  • Developing and Managing Key Accounts
  • People, Personalities and the Psychology of Selling
  • Digital Selling
  • Value Driven Negotiation




I’ve heard about the 20% off the job commitment (OTJ), will apprentices need to spend one day a week away from the business?

It is a requirement of the apprenticeship that you spend at least 20% of your time focusing on the knowledge, skills and behaviours that are relevant to your learning and progression. This is usually one day a week, however Gi Group can build a flexible plan that ensures apprentices continue their development through a range of activities that are delivered flexibly over the duration of the apprenticeship, depending on the demands of the business and the apprenticeship. A flexible plan could involve spending one week in six focused on learning activities, or one and a half hours a day for example. Any Functional Skills training will be over and above the 20% minimum Off-the-Job requirement.


As a line manager, will I know in advance what activities my apprentices will be undertaking?

100% yes. We will work with both you and your apprentice to develop the OTJ plan, to ensure that they have your full support and that you have a full understanding of the commitment that they are undertaking.


What qualifications do successful Sales Executive Level 4 Apprentices receive?

Successful apprentices will gain the UK’s first recognised professional sales qualification equivalent to foundation degree/HND.

Successful apprentices will also receive a Sales Certification at Level 4 with the Association of Professional Sales (APS), as well as the use of post-nominal letters and the APS logo to further enhance their professionalism and help them stand out from the crowd. Apprentices will also have access to all APS events, webinars and partner events picking up tips, advice and techniques to help them in their role and to network with peers.


Who is the Sales Executive Level 4 Apprenticeship suitable for?

Those new to sales and more experienced sales professionals.


How long will the Sales Executive Level 4 Apprenticeship run?

The programme is delivered over 18 months.


What funding is available?

For businesses who are contributing towards the Apprenticeship Levy, the programme can be 100% funded from your contributions.

Apprenticeships can also be accessed by businesses who are outside of the Levy, with the Levy Scheme meeting 95% of all the costs.

A blended learning approach

The Gi Group Sales Executive Level 4 Apprenticeship uses the very latest in blended learning techniques to ensure that apprentices receive the very highest levels of training.

Using both skilled trainers and facilitators from Gi Group and the very best of Tack TMI’s unparalleled resources and know-how, this Sales Executive Level 4 Apprenticeship focuses on practical learning that can be put into practice for immediate results.

TackTMI-Sales Apprenticeship-Blended Learning

Get in touch

Contact us to discuss the Sales Executive Level 4 Apprenticeship in more detail

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