Help your business achieve its objectives by spotting additional sales opportunities, regardless of your role

You don’t have to be in a sales role to sell. Every employee who engages with customers on a regular basis is uniquely positioned to identify further sales opportunities for your business. By providing all employees with a basic understanding of the sales process and their role within it, organisations can significantly increase their sales force and increase pipeline with existing customers.

Our 1 day Sales for Non-Salespeople course provides employees with the knowledge and skills they need to build excellent customer relationships to engage and retain clients, whilst using their unique position to uncover further sales opportunities.


This course will provide employees with the knowledge and skills needed to identify additional sales opportunities



Anyone whose role involves meeting or speaking to customers but is not in a sales role


 Key outcomes

  • Understand the sales process and your role within it
  • Learn how you can help your company’s sales even if you are not in the sales department
  • Master basic sales techniques to qualify potential opportunities before passing over to sales team



£699 excl. VAT.


This course is typically held over 1 day


 You will leave this course able to:

  • Understand the sales cycle and your role in influencing customer engagement and retention
  • Identify the different interactions/opportunities you have to engage customers and how to make best use of them
  • Learn to communicate effectively with customers to build rapport, trust and leave a positive impression
  • Spot additional sales opportunities and apply open questioning techniques to fully understand customer needs and objectives in order brief relevant teams
  • Finish each discussion positively and keep the right people informed on sales opportunities


 Delivery options

This course can be delivered in-person or virtually

Tailor this course

Contact us for further information on how Sales Training for Non-Sales People can be tailored to your business