Tack TMI designed a tailored, blended training programme to support talent development and drive growth under Prometeon’s refreshed brand identity.
About the Client
Prometeon Tyre Group is a global, multi-brand manufacturer of truck, bus, AGRO, and OTR tyres. Established in 2017 as a spin-off from Pirelli Tyre’s industrial division, the company initially produced and distributed Pirelli-branded tyres. Today, Prometeon employs over 8,000 people worldwide and operates four factories and four R&D centres.
Project Snapshot
- A global sales training programme supports the adoption of Prometeon’s new brand identity across multiple markets
- A modern, blended learning approach develops mindset, brand culture, and practical sales skills.
- 380 sales and marketing professionals received 24 hours of soft skills training, delivered in eight languages.
- Training emphasises hands-on techniques that can be immediately applied in client-facing scenarios.
Fabrizio Mori, Global Head of Talent at Prometeon Tyre Group
We chose Tack TMI for their trusted ability to deliver at both global and local levels, something few companies can achieve. The balance of global consistency and local adaption has been a real differentiator, with positive feedback from participants.
The Challenge
Shifting away from the Pirelli brand required a fundamental change in mindset for Prometeon’s sales and marketing teams. The challenge was to deliver a unified global approach while respecting local market differences.
The Solution
Prometeon launched its Sales Campus initiative to drive this mindset shift. Tack TMI designed and delivered a blended programme for 380 professionals across 15 countries. The training focused on three core competency modules:
Mindset – fostering a growth-oriented, brand-aligned mindset.
Role Identity – clarifying responsibilities and sales approaches.
Sales Skills – practical techniques tailored for global teams while respecting local nuances, including the UK.
Read the Prometeon case study in full