Typically in sales, there is always some kind of pushback from the other side. While this can sometimes be difficult to overcome, using a negotiation mindset in your sales strategies has the potential to make all the difference in turning leads into customers.

Traditionally, using a sales mindset means having to convince someone to purchase a product or service – this can often give the sense that you are needy, and put the third party into a position of power. By switching to a negotiator mindset, you go into that meeting thinking that the deal is already done – it’s just a question of what product and in what terms – and it can make you significantly more persuasive.

Read this article featured in Forbes to understand how to use a negotiation mindset in your sales strategies:



Christian (2021) “Using a negotiation mindset to win more in sales”. Forbes (31/03/2021)

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