Boost your profits by creating positive relationships with your channel partners

It can be challenging selling via a team or an organisation that is not directly under your control. In order to be successful, it pays to have a fine-tuned strategy that has been specially designed to generate a win-win situation for all parties involved, all the while maintaining outstanding management skills.

At Tack TMI, our Selling Through Distributors training course has been designed and developed to provide you with unique insight and the practical skills that will ultimately help you motivate and manage your channel partners and distributors to achieve the best results every time.

Regardless of whether you’re new to channel management or you have existing experience in this field, our intense, in-depth and practical channel sales training programme will provide you with the invaluable tools and techniques you’ll need to help your distributor networks develop successful and profitable business.

Course overview

Over a period of two days, this stimulating training programme will ensure you’re equipped with everything channel managers and sales executives need in order to develop strong, profitable relationships with distributor networks.



Our Selling Through Distributors training course is suitable for anyone who wants to get involved in commercial negotiations and enhance their negotiating ability. If you’re keen to learn something new or expand upon what you already know, this is the programme for you.


 Key outcomes

  • Improve business performance by creating and maintaining positive relationships with your channel partners to influence the sale of your products and services
  • Create business plans that are guaranteed to score commitment from your distributor channels
  • Strategically use KPIs to track targets and monitor activity
  • Put effective distributor training programmes into place
  • Become a trusted business adviser to your partners





 Once you’ve completed this course, you will be able to:

  • Successfully identify the characteristics of the ideal distributor to complement your channel portfolio and in turn, be able to recruit the right channel partners
  • Produce and put forward business plans that win commitment from your channel partners
  • Establish what your distributor should know about your business and pass on these insights to ensure success
  • Apply the key principles of Partnership Selling, including making joint calls and coaching
  • Effectively monitor your channel partners, understanding the importance of KPIs in channel management to effectively monitor activity and track targets
  • Become a flexible, effective channel manager, understanding that different and distributors may require different management styles
  • Put effective distributor training programmes into place
  • Become a reliable business consultant to your channel partner

Practical, effective and flexible solutions to suit organisations and individuals

Our Selling Through Distributors training is available as an in-house tailored programme, either face-to-face or virtual, and as a scheduled virtual programme. Find out more by clicking the links below:

Selling Through Distributors Training – Virtual Classroom


Our virtual Selling Through Distributors training is broken down into bite-size Virtual Instructor Led Training sessions. Over a period of two days, you will follow a format of

Day 1: 4 x virtual sessions
Day 2: 4 x virtual sessions
(Course dates are subject to change)


£1,299 excl. VAT.

View dates > 

Contact us

Find out more about our Selling Through Distributors channel sales training programme today. Get in touch with our dedicated team to discuss the course in more detail and find out whether it’s the right step for you.

To discuss each delivery option in more detail