For those companies that have managed to survive and even grow during the pandemic, having an effective sales team in place has made a huge difference. Now though, it’s time to prepare for the future of sales enablement, rather than assume you can go back to methods or strategies that worked pre-pandemic.
This article featured in Forbes discusses three areas for your business to focus on so that your sales strategies can begin to grow in the long term: consolidate your tech stack, incorporate AI into your coaching strategy and look at your data. To read more, click this link: https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2021/04/22/why-sales-enablement-is-critical-to-your-post-pandemic-growth-strategy/?sh=2e8043dd2bf2.
Donovan (2021) “Why Sales Enablement Is Critical To Your Post-Pandemic Growth Strategy” Forbes (21/04/2021).
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