The long-term growth and overall success of your business depends can often depend heavily on your customer engagement strategies. The right customer engagement strategy will not only contribute to your bottom line, but also give you a competitive advantage.
Ultimately, customers who are tuned in and engaged with your brand are likely to buy more – and they also buy more often. If your business isn’t properly engaging with your customers, you are putting yourself at risk of losing business to those competitors who do.
This article featured in Forbes explains why customer engagement can be your secret weapon to beat the competition.
Hyken (2021) “customer engagement is your secret weapon to beat the competition”. Forbes, (21/02/2021).
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