Bad customer service can put you off a brand altogether. An exceptional experience however, can turn you into a lifelong brand advocate.

Positive customer experience is vital for maintaining a successful business. It creates brand loyalty, with customers becoming more likely to stick with you and spend more on your products or services. So, how can you earn the loyalty of customers?

This Hubspot article explores exactly what good customer service is, providing real-life examples of positive customer experience and sharing tips for improving the customer service in your business.

Read the full article here: 


Bernazanni (2020) “what good customer service looks like at 9 companies”. HubSpot, (21/09/2020).


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